ICPE’s Advertisement wins
National Award!
ICPE had launched an awareness campaign in mass me-dia to high
light the benefits of plastic to the society at large. The campaign
was launched in various languages. ICPE’s advertisement in Tamil,
which appeared in the Tamil version of India Today dated 24th
March, 2004, has won the prestigious Kalki Sadasivam Memorial
Trust Award for the year. The award instituted by the Kalki
Sadasivam Memorial Trust is given every year to the best advertisement
with good creativity, attractive visual and copy matter besides,
a touch of social purpose.
Dr. Sushil K. Verma, Director General, CIPET, and Member
Executive Committee, ICPE received (on behalf of ICPE), a memento
as a mark of recognition and appreciation for having sponsored
the prize-winning advertisement, at a function held in Chennai
on 12th March, 2005.(Reproduced from Eco-Echoes, Vol. 6 Issue-1, ICPE News Letter)
City of Tomorrow and
Cultural Heritage
Within the European Union’s 5th
Framework Programme for Research,
Technology Development and
Demonstration (RTD), launched in
1999, six projects of the action line
“Sustainable city planning and rational
resource management” (Key Action —
“City of tomorrow and Cultural Heritage”)
successfully developed decisionmaking
tools for sustainable Municipal
Solid Waste (MSW) Management.
The six projects were subsequently
organized in a cluster project that aims
to provide waste solutions for local authorities
– the Waste Solutions – European
Urban Waste Management Cluster
Project (EUWMC);
www.wastesolutions.org. The cluster
brings together decision makers and
practitioners from local authorities with
researchers, with the aim of contributing
to policy and technology development
on waste management and avoidance.
(Reproduced from Eco-Echoes, Vol. 6
Issue-1, ICPE News Letter)
Awareness
Programme among
School Children
ICPE, Maharashtra Plastics Manufacturers’
Association (MPMA) and
Plastindia Foundation jointly organized
an Environmental Awareness
Programme in Panchagani,
Maharashtra. Mr. Rajiv Tolat, Member,
Executive Committee, ICPE, Mr. Gopal
Rathi, President, MPMA and Mr.
Bansilal Lunkad, Plastindia Representative
for Educational and Awareness
Programme in Maharashtra, visited the
schools in the area.
On 4th and 5th March, 2005 Mr.
Rajiv Tolat, Member-Executive Committee
of ICPE, made presentations in
6 schools at Panchagani and
Mahabaleshwar. More than 1,200
school children attended the programme
in the schools. The presentations covered
Responsible Use of Plastics; the
Importance of Clean Environment; Recycling
of Plastics and Myths and Realities
(Point – Counter-Point) about
plastics. The school children found the
audio-video presentations very interesting.
A number of questions were raised
by the students, which were then answered.
The usefulness of plastics in daily
life and the need for its responsible use
was quite well understood by the students
and teachers. Mrs. Karhadkar,
President of the Panchgani Giristhan
Parishad, requested ICPE to make similar
presentations in other schools during
the next academic year.
(Reproduced from Eco-Echoes, Vol. 6
Issue-1, ICPE News Letter)
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