Packaging gets Synonymous
with Plastics
Packaging is a strategic business
tool & plastics has been a key
enabler to deliver required
results.
Rapid growth in flexible packaging,
rapid innovation and
increased demand ensures that
no one in packaging can ignore
flexibles, says Rajiv Dhar in dialogue
with ET Polymers.
* Please give us an overview of the Indian
Packaging Industry. How has it
come up in the last 5-10 years? Has
there been any radical changes?
Packaging is a strategic business
tool; it’s the key to developing, building
and enhancing the product characteristics
thereby increasing the value
realization. It’s no wonder, therefore,
that the Packaging Industry is a giant.
World wide it’s worth is estimated at
Rs 27,800 billion per annum, and, although
the Indian Packaging Industry
accounts for only Rs 650 billion, it’s
nevertheless regarded as the Industry
with great potential with an estimated
annual average growth of around 15%.
During the last decade the industry has
definitely grown exponentially and one
can clearly witness radical quality improvements
and better technology adoption.
Today, even at town and village
places, retail outlets are stacked with
packaged stores, though many of them are not necessarily branded.
* Can you please highlight the latest
developments in the flexible and rigid
packaging sectors?
Rapid growth in flexible packaging,
rapid innovation and increased demand
ensures that no one in packaging can ignore
flexibles. Key developments in
flexibles are providing the customer and
the consumer with better shelf-life, better
functionality and better image within
a better price. Selective barrier properties
along with other special features continue
to be an area of scientific focus with
many new developments like
Nanocomposites, biodegradable thermoplastic
copolymers, micro perforated
films, smart films, PVOH Biaxially oriented
films with Si Ox2 coatings etc. In
rigid packaging, PET is a very high
growth area. High barrier multilayer PET
or PP containers in attractive shapes with
various printing and sleeving options are
....contd.
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