Flexible Packaging
Solutions
Across Industries
Flexible packaging is poised for excellent
growth if bulk of our commodity food like
atta, rice, salt, sugar and edible oil are sold
in hygienically packed consumer packs.
Introduction
Flexible Packaging is the key contemporary
solution provider, meeting the
dynamic, ever changing and demanding
needs of a wide range of industries
and end users. It has emerged as the
most versatile, light weight, attractive
and cost-effective mode of packaging.
It meets diverse needs of food companies
to pack commodity, snack, bis cuits, ready-to-eat and semi- cooked
foods. It also helps to pack non-food
products ranging from seeds, pesticides,
tyres, lube oil, distemper, detergents,
shampoo and many other products.
It provides protective packaging
to rubber, steel and glass industries in
the form of release films. Bubble and
foam films are widely used as protective
packaging across products and
shrink and stretch-wrap films help pack
products for markets and cargo for exports.
The Pharmaceutical industry
would find it very difficult to market
their tablets/capsules without flexible
packaging.
There are simply no alternatives to
flexible packaging as the industry is
constantly evolving, innovating, tailormaking
to provide new designs, pouch
sizes and shapes, printing techniques,
designing structures with numerous substrates
and polymers to meet the most
exacting end-user needs.
Propelling Growth
A surging growth in middle class, increasing
income levels, rapid urbanization
and greater purchasing power in
rural India is propelling economic
growth and closely linked to this GDP
growth is the need for consumer goods
in branded and packaged form. The food
and non-food companies are aware that
70% of all purchase decisions are made
while shopping, thus attractively packaged
products in eye catching colours
and designs are key to the success of
these marketing companies.
Flexible packaging encompasses
many different substrates, techniques,
blends of polymers and the final pack
may comprise of aluminium foil, paper
and a range of polymers. It can be specifically
designed to meet the specific
need of the product to be packed, can
....contd.
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