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Face to Face

Rajoo: Focusing on
Premium Indian Processors
and the Global Markets

At the entry level, low automation products, we do face competition from Indian companies but customers today are willing to pay a premium for quality, technology and workmanship.

Chandrakant N. Doshi Chairman Rajoo Engineers, Manavadar, Gujarat

In terms of technology and automation, we have always maintained a leadership status and the demand by the Indian processors for such levels of machinery is evidence of their acceptance to REL as compared to imported machinery says Chandrakant N. Doshi, Chairman, Rajoo Engineers, in dialogue with ET Polymers.

Q. Overall how do you see the movement of the extrusion machinery market?

Do you see this trend continuing? We have an extremely bullish view of the Indian plastics industry and of the plastic machinery business in India. Per capita plastics consumption as compared to the world average is still miniscule which itself is a reflection of the high potential. Plastic processors in India are today exposed to high levels of technology and automation in plastic machinery and are willing to invest and pay a premium for the same. The advantages of high automation for improving quality and reducing wastage parallel to increasing economies of scale is being well understood. In terms of technology and automation, we have always maintained a leadership status and the demand by the Indian processors for such levels of machinery is evidence of their acceptance to REL as compared to imported machinery. The globalisation and demand for energy efficient extrusion machinery has made the market bloom and the upward trend will continue for the new vistas to open ahead in flexible packag- ing, automobiles and agriculture.

....contd.

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