Distinct Advantages of
Using Plastics
There is vast evolution in the usage of
domestic appliances and consumer durables
in South Eastern Countries and more so in
India during the last ten years.
The consumer durable sector has
developed significantly in the
last decade. The growth rate is
at least 8 to 10% every year. The major
areas covered include kitchen machines,
washing machines, refrigerators,
electronic gadgets, entertainment
articles besides the automobile
sector, says P.Prabhakar Reddy, SBU
Head – Plastic Moulding Division,
Videocon International Ltd.,
Aurangabad.
* Can you please highlight trends that
the Indian Consumer durables/appliances
industry has seen in the 10 years?
Is it any different when compared with
the International market?
There is a tremendous change in the Indian industry as far as consumer
durables and appliances are concerned.
A decade ago this industry was enjoying
the status of being a sellers market
and the trend has now reversed to being
a buyers market. The price trends are
totally favorable to customers because of increase in competition due to influx
of multi-nationals in the Indian market.
As per the available statistics, the
growth rate is 8 to 10 % per year.
Definitely, the Indian market for this
Industry has grown and is competing
with the International market. Previously, Indian customer was looking at
foreign made durables, which has reverse
as a trend during the last 5 years.
The reason being - everything is available
with in the country at an affordable
price for all income groups besides
improved technology.
* Please highlight on the latest developments
in this sector (Indian & Global)
and which are the major growth
areas of potential for consumable
durables in India?
There is a vast evolution in the usage
of domestic appliances and consumer
durables in South Eastern Countries
and more so in India during the last
ten years. Traditional Indian customers
have switched over from primitive type
of house hold equipment to modern
electronic and electrical gadgets. This
is from Drawing room to Kitchen. So
also in the Transportation areas this evolution
has emerged at large. A typical
example one can refer is mineral water
usage in pet bottles from hygiene point
of view. Usage of polymers will be more
potential in the coming future which is
more in the Western Countries.
* What is the role of plastics in the
development of consumable durable/
appliances sector?
A lot. This sector has developed significantly
in the last decade. The major
areas covered include kitchen machines,
washing machines, refrigerators, electronic
gadgets, entertainment articles
besides the automobile sector. Aircraft,
shipping and railways are the major consumers
of polymers.
....contd.
TO
READ FURTHER... SUBSCRIBE TO
YOUR COPY TODAY!!!
